For every person who wakes up on a Monday morning and wishes they didn’t have to go to work there is always someone who wishes that they could. The Salvation Army has always understood that if there is to be ‘hope for all’, the starting point is ‘work for all.’
A job not only provides pay and freedom, it becomes a source of independence, a deeper connection with the community and a feeling of worth. That is why ‘It is never just a job’.
On the eve of moving into disability employment services, The Salvation Army’s Employment Plus job service needed a campaign that could talk to the nearly 4 million Australians who are identified as having a disability along with being able to talk to other unemployed Australians and the employers we relied on to provide the jobs.
‘It’s never just a job’ embodies The Salvation Army’s commitment to mission. Employment Plus is the arm of The Salvation Army that has long been committed to finding at risk Australians the right employment to get them going. For many unemployed, a job is not just the money, nor is it the food, shelter and things that the money buys, it is freedom, independence, success and most importantly pride. That is why It is never just a job.
The personal stories of individuals is always going to be more inspiring than corporate slogans, so the focus in this campaign has been to capture the words of real people and what the chance of work could mean to them. The testaments of our job seekers have then been ceded through social media, online and a modest television and Radio campaign. The campaign continues to strike a chord with employers, job seekers and the public at large.
Social Media Development
In-house Video Production